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Everyone knows that it is easy to get overwhelmed with the technology that is out there.

This article will show you how to unleash your productivity and increase your sales.

A common trap many agents fall into is the thought process that increasing time and effort will increase sales. If you are currently working 40 hours a week and are making $100,000, do you think working 80 hours a week will increase your profits to $200,000? If you continue with that mindset, you are heading down a path of working insane hours to meet your goals.

The idea here is to work smarter, not harder. Think of the effectiveness of direct response marketing and how that adds a huge leverage piece. Using your time effectively is what actually determines how many homes you can sell in any given amount of time. Working effectively is different than working efficiently. It is a matter of doing the things that provide quantifiable results.

Your time is the most valuable asset of your life. It is more precious than money since it is nonrenewable. Once you've spent it, it's gone. You can't really earn more. You are better off working on fewer things well than you are trying to accomplish more and not finishing. Because today's world is full of distractions, it is easy to become overwhelmed. Focus is your most important tool and anything that helps you focus is something that will contribute to your overall success.

It's important to find your optimal pace that allows you to focus. Track and measure your success in a way that is meaningful to you and start converting leads into appointments. Write great emails and pick up the phone. Using a transaction management software that combines customer retention management and task lists can help you stay on track. Since most home buyers interview only one or two real estate agents, contact is huge.

Take a moment to reflect on how you can focus and what tools are available to you that will help you work most effectively. Keep a proactive mindset and you will find yourself working less hours and making more money on sales in no time.

Aug. 24, 2013